What campaign encouraged women to take on traditionally male jobs during World War II?

The "Rosie the Riveter" campaign was a significant effort during World War II aimed at encouraging women to enter the workforce and take on jobs traditionally held by men, especially in industries crucial for the war effort. The campaign featured the iconic character Rosie, who was depicted as a strong, capable woman working in factories and shipyards, symbolizing female empowerment and contribution to national defense.

This initiative arose out of necessity as many men were drafted into the military, creating labor shortages in factories and other sectors. The campaign not only highlighted women's ability to perform these jobs but also aimed to change societal perceptions about women's roles, leading to a lasting impact on gender norms. The success of the campaign resulted in millions of women joining the workforce, thus significantly contributing to the war effort and paving the way for future advancements in women's rights in the workplace.